Jan. 21, 2019
The Middleby Corporation announced Chris Karssiens was named to the newly-created position of Group Vice President, Crown Steam Companies. This group includes recently acquired Crown Steam along with Market Forge and Firex. In his new position Chris will be responsible for leading the sales, strategy and marketing for the Crown Steam Companies.
“With the addition of Crown to our highly-respected brand portfolio, Middleby has more steam options, solutions and innovation than any other steam brand in the industry. Chris has deep experience and he will be aggressively launching this strategy and our leading steam products and brands into the marketplace,” said John Perruccio, Group President. “Chris has a proven track record that spans decades, and long-standing customer relationships. He is a tremendous asset to the new Crown Steam Group as well as to all of the Middleby foodservice companies.”
Karssiens brings nearly four decades of experience in the foodservice industry to his new position. Most recently, Karssiens was the Vice President of Sales at Master-Bilt where he was responsible for the company’s growth and expansion strategy. Prior to that, he spent 18 years with Welbilt, previously known as Manitowoc and Enodis. During his time at Welbilt his senior leadership positions included Managing Director in Asia Pacific, where Karssiens led multiple teams to success.
“I am excited to join Middleby and lead the Crown Steam group. These brands are individually very well-known and the products are innovative and reliable. Crown Steam as a group will clearly have incremental strength as a combined offering as compared to the simple sum of the individual brands. I am very pleased and proud to have been given the opportunity to lead this effort,” said Karssiens. “From my recent experiences in the field it is clear there is tremendous growth potential for the Crown Steam companies.”
With the recent addition of Crown Foodservice Equipment to the other heavy duty steam brands, Middleby continues its long history of providing high quality steam products to the industry, but now also offers the strength and dependability of backing up the brands with the factory itself. The Crown Steam group will allow customer focus with the continued dependability for which Middleby is known.