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Southbend has named Chris Reeves Vice President of Sales

Dec. 19, 2018

Southbend, a global leader in heavy-duty, commercial cooking equipment, has named Chris Reeves Vice President of Sales.

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Reeves will direct the sales strategy and lead the Southbend team to facilitate the introduction of new and existing Southbend equipment and technologies to the marketplace. He will continue in his current role of promoting sales synergies between Southbend and sister company Star Manufacturing.

“Chris has deep experience and a proven track record of success which has been a tremendous asset to Southbend. He is passionate about the brand and understands our longstanding customers and their brand loyalty,” said Southbend president John Perruccio, who made the promotion announcement. . “Our customers trust Chris, and his consistent sales results reflect this trust. He is an outstanding leader and mentor and has the ability to take Southbend to the next level in 2019 with many upcoming new product introductions at the NAFEM Show.”

Reeves brings more than two decades of sales experience to his new position, having previously held executive sales positions at Nor-Lake and Excell Marketing.

 

Contact: Darcy Bretz dbretz@middleby.com